The makers of Suave Keratin Infusion shampoo have been sued for falsely advertising the product’s ability to help its consumers regain health. The class action lawsuit claims that the company was negligent in their advertisement and claimed that they could “regain your healthy, shiny hair”.
The “suave keratin shampoo side effects” is a lawsuit that alleges the company’s products contain toxic chemicals.
Attorneys from ClassAction.com filed a false advertising class action lawsuit in New York against Matrix and L’Oreal.
Keratin—the major component of hair—is promoted in hair treatments to boost the protein’s reportedly healing properties. However, most hair products that tout keratin’s advantages don’t include it or even target the protein explicitly. Worse still, there is no proof that keratin supplements improve hair health or growth.
Attorneys from ClassAction.com filed a false advertising class action lawsuit in New York against Matrix and L’Oreal.
Keratin-based products may not be able to repair damaged hair.
Experts believe any commercials claiming to reverse damage or heal broken ends are false.
Keratin, which makes up the majority of hair, has become a buzzword for hair treatments that claim to be restorative. Companies claim that keratin-enriched shampoos, conditioners, and other hair products will strengthen your hair by restoring its natural element.
Damaged hair, rather than damaged cuticles, is the cause of keratin deficit. Hair cuticles are the hair follicles’ outermost protective coat. When the cuticles of the hair follicles are damaged, holes occur, exposing the hair cortex (the center of the hair follicles) to split ends and other types of damage. Hair is lustrous and silky when the cuticles are healthy.
It’s vital to remember that hair is already dead and can’t be repaired. Cutting the hair cortex is the only method to heal it after it has been damaged.
Hair products may make damaged hair seem glossy, silky, and healthy for a short time, but the results are just temporary, masking the damage below. Products can seal the cuticle to protect the hair cortex from additional damage, but they can’t restore unhealthy hair to its former brilliance. Advertisements that promise to restore split ends or reverse damage are most likely deceptive.
The majority of keratin products Keratin isn’t allowed.
Despite deceptive terms like “keratin repair” and “pro-keratin” in their product names, many keratin hair treatments don’t really include keratin or substances that particularly target the protein.
The following products are fraudulently promoting Keratin ingredients:
- Advanced Keratin Repair Conditioner from Pantene Pro-V Expert Collection
- Advanced Keratin Repair Split End Fuser Hair Pantene Pro-V Expert Collection
- Advanced Keratin Repair Shampoo from Pantene Pro-V Expert Collection
- Advanced+ Keratin Repair Pantene Pro-V Expert Collection Keragloss Oil Mist is a spray that contains Keragloss oil.
- Keratindose Pro-Keratin Renewal Spray by Biolage
- Keratindose Shampoo for Overprocessed Hair by Biolage
- Keratindose Conditioner by Biolage for Overprocessed Hair
- Biolage Keratin Dose Shampoo by Matrix®
- Biolage Keratin Dose Conditioner by Matrix®
In other words, these products exaggerate the advantages of a component they don’t possess.
Only 18% of claims made in beauty advertisements are true.
Videology is to thank for this.
Despite the fact that many keratin products lack elements that help the protein, businesses like Pantene continue to promote the advantages of their missing component. “Repair two years of damage in only two minutes,” the business says of its Advanced Plus Keratin Repair products.
Exaggerated statements like this have become commonplace in the cosmetics sector, resulting in people paying more for worthless goods.
According to a research published in the Journal of Global Fashion Marketing, four out of every five promises made in beauty promotion are false. Researchers looked at 300 full-page beauty ads in publications like Vogue and Glamour and categorized them into four categories: “outright lie,” “omission,” “vague,” and “acceptable.” Only 18% of advertising claims were determined to be acceptable.
Many customers still depend on marketing to help them make decisions, therefore it’s critical that the cosmetics industry be held responsible for its promises. According to an online poll done by Videology, advertising provide 23 percent of beauty customers with the most knowledge about goods, second only to word of mouth.
The business also discovered that product ingredients are the second most common reason customers try a new beauty product, which explains why brands would want to promote certain proteins, minerals, and other compounds in their hair care products.
Claims must be supported by science, according to advertising regulations.
Despite the FDA’s lack of monitoring, the Federal Trade Commission (FTC) gives customers a way to hold cosmetic corporations responsible for misleading product claims.
The Federal Trade Commission (FTC) is in charge of enforcing advertising regulations and overseeing consumer lawsuits against businesses. Advertisements in any media must be “truthful, not misleading, and, where necessary, substantiated by scientific facts,” according to their Truth In Advertising Act.
In the past, the FTC has intervened in outrageous advertising by cosmetics businesses, most notably L’Oreal in 2014. Lancôme Génifique and L’Oréal Paris Youth Code skin care products were touted as being “clinically proven” to generate “visibly younger skin in only seven days.” The FTC ordered them to cease making these claims unless they could back them up with scientific evidence. For any false claim made in the future, the corporation will be fined $16,000 per day / every ad.
Pantene Pro-V shampoo and conditioner were also chastised for making false promises. Pantene Pro-V was ordered by the United Kingdom’s Advertising Standards Authority to adjust how they advertised the advantages of the amino acids in their products in a case that was very similar to their current keratin issue.
Pantene’s assertions were merely “advertising puffery,” according to the Advertising Standards Authority.
Pantene Pro-V stated that their products “replaced essential aminos” in the hair, making it “up to 10 times stronger” and “springing back to life.” The two most common amino acids for hair development, however, were not found anywhere in the shampoo’s components, according to the Advertising Standards Authority. They said Pantene’s promises were nothing more than “advertising puffery.”
Allegations in the Keratin Lawsuit
Consumers have filed complaints against keratin hair products in response to the vast number of false promises.
Attorneys from ClassAction.com filed a false advertising class action lawsuit in New York against Matrix and L’Oreal. The complaint names Matrix Biolage Keratindose Pro-Keratin + Silk Shampoo, Pro-Keratin + Silk Conditioner, and Pro-Keratin Renewal Spray as defendants. Plaintiffs Brandi Price of New York and Christine Chadwick of California are the lead plaintiffs.
Check out the Complaint
The lawsuit specifically claims that:
- Because the goods lack keratin, they are unable to give the advantages of keratin.
- Consumers were deceived by Matrix and L’Oreal into thinking that their products included keratin and provided the advertised advantages.
- Product labels are false, misleading, and deceptive, and therefore violate the Federal Food Drug & Cosmetics Act.
- Customers are duped into paying more for a product that may be purchased for less money.
Were you a victim of deceptive marketing?
Consumer protection is a top goal for ClassAction.com. Against irresponsible firms, our lawyers have recovered $5 billion to far. Contact us now for a free, no-obligation legal consultation to see whether you have a case. Unless we win a jury award or a settlement, there are never any fees.
The “suave keratin infusion 30 day smoothing kit” is a product that has been subject to a lawsuit in the United States. The company that makes it, Suave, claims that their shampoo is not responsible for any damage done to your hair.
Frequently Asked Questions
Does suave keratin make your hair fall out?
A: No, suave keratin is not a hair loss product.
Is Suave Keratin shampoo bad for your hair?
A: The answer to that question would be no.
Does Suave shampoo have a lawsuit against them?
A: No, there is no lawsuit filed against Suave shampoo.
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