It is a common practice for companies to promote their products with false advertising. In 2018, two consumers filed lawsuits against Aloe Vera International because they believed the company was selling an inferior product while claiming it contained “time-released” aloe vera gel that would work better than other brands.
In response, Aloe Vera International alleged that one of its customers had been spreading false information about the quality of its brand and attempted to discredit them in order to drive sales.
The “who owns fruit of the earth” is a company that sells Aloe Vera products. The company has been accused of false advertising and misleading consumers.
Several aloe vera products have been criticized for not having as much aloe vera as stated on the label.
Many aloe vera products do not contain acemannan, “a naturally occurring polysaccharide that is found in aloe vera and is utilized as an identification of the plant by analytical techniques,” according to independent lab testing (as per the IASC).
Several aloe vera products have lately been criticized for not having as much aloe vera as advertised. Surprisingly, some products that claim to have 100% aloe vera really contain a far lower percentage: 0%.
As a consequence, many customers are filing class action lawsuits against these aloe firms in order to hold them responsible and reclaim their funds.
What Does a Lawsuit Against Aloe Vera Look Like?
Patricia Bordenet’s complete lawsuit against CVS may be seen here, however the following snippet outlines the main points of her case:
- In 6 oz. tubes and 3 oz. and 20 oz. bottles, CVS Health Corporation (“Defendant”) promotes, markets, sells, and distributes the Product. The Product includes “a combination of Aloe Vera Gel,” according to Defendant’s website, and the Product label formerly indicated that the Product included “100 percent pure aloe vera gel.”
- In truth, independent lab testing reveal that Defendant’s Product contains no aloe at all. Propylene glycol, a harmless type of antifreeze, is also included in the product but is not specified on the label or in the ingredient list.
- The Product label and Defendant’s Product marketing are false, deceptive, and misleading, and they violate the Federal Food, Drug, and Cosmetics Act and its counterpart state acts, as well as practically every state warranty, consumer protection, and product labeling law in the United States.
“The gap between the Product promised and the Product supplied is considerable,” the lawsuit continues. The absence of Aloe Vera and Acemannan in the product significantly reduces its value.”
Damages, attorney fees and litigation expenses, interest on any awards, and “such other and additional remedy as may be reasonable and necessary” are also sought in the action.
Which Products or Firms Are Suspended in Court?
The aloe industry appears to be rife with deception, as at least seven different products are now under investigation for allegedly overselling their aloe content:
- 100% Aloe Vera Gel from Fruit of the Earth
- CVS Aloe Vera Aftersun
- Aloe Vera Gel Target Up & Up
- Purell Advanced Hand Sanitizer with Aloe Vera
- Walgreens Aloe Hand Sanitizer Advanced
- Aloe Gel 0.5 percent Lidocaine Pain Reliever from Walgreens
- Aloe Vera Body Gel from Walgreens
100% Aloe Vera Gel from Fruit of the Earth
“Made with the most concentrated number [of] fresh Aloe Vera leaves on the market, this cooling gel produces a protective barrier that helps retain moisture and aid healing,” says the description of Fruit of the Earth’s 100 percent Aloe Vera Gel. According to the label, the gel contains 99.8% aloe vera.
However, three California claimants, La Tanya James, Alexandra Groffsky, and Emma Groffsky, claim that they tested FOTE’s aloe vera gel and discovered that it contained no aloe vera at all. They have filed a lawsuit demanding damages, restitution, and for Fruit of the Earth to return any revenues gained as a result of its fraudulent advertising, as well as for the firm to stop misleading customers.
CVS Aloe Vera Aftersun
Patricia Bordenet of Illinois, in a case identical to the Fruit of the Earth complaint (see above), claimed in June 2016 that CVS’s Aftersun Aloe Vera includes neither aloe nor acemannan, while claiming to be 100 percent aloe vera gel. “Products that do not include acemannan are not deemed to be authentic aloe vera based on this criterion,” according to the International Aloe Science Council (IASC). Ms. Bordenet is seeking damages compensation.
Other Products Being Examined
Target Up & Up Aloe Vera Gel, Purell Advanced Hand Sanitizer Refreshing Aloe, Walgreens Advanced Hand Sanitizer with Aloe, Walgreens Aloe Gel 0.5 percent Lidocaine Pain Reliever, and Walgreens Aloe Vera Body Gel are among the “aloe” goods under investigation and might face legal action.
What Can a Class Action Lawsuit Do for You?
You may be able to join a class action lawsuit if you were a victim of deceptive advertising. Please get in touch with us to discuss your legal alternatives.
If you want to join a case, you should save the goods, packaging, and receipt as much as possible. These things are needed for confirmation of purchase and to compare the substances stated on your product to lab test results.
A successful class action lawsuit may compensate you for any financial damages you incurred as a consequence of a product that was mislabeled or promoted falsely. Furthermore (and, some would say, more importantly), you might assist in ensuring that the firm in question does not deceive customers in the future.
Please check our FAQs for additional information on how class action lawsuits operate.
What Does It Cost to Get Involved in a Lawsuit?
Nothing is said up front. Our company only charges a fee if the lawsuit is won.
We accept a certain proportion of the recovery (usually one-third).
What Qualities Should I Look for in a Lawyer?
Experience, integrity, and a successful track record. Our firm has never represented a huge corporate or insurance company, which is why our slogan is “For the People.”
We have a lot of expertise in consumer law. We have the resources to take on giant businesses as one of the country’s largest consumer protection firms, with 303 attorneys and a support team of over 1,500.
We are trial attorneys who are not afraid to take on large businesses and have a track record to back it up. We’ve earned $4 billion for 200,000 customers thus far.
Have you found what you’re looking for?
The “free consultation lawyer” is a company that offers free consultations to people who have been injured by the false advertising of Aloe Vera products. The product advertises itself as having healing properties, but it does not.
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